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BEHAVE! HOW EFFECTIVE IS YOUR 360 FEEDBACK PROCESS?

Thursday, 4 April 2013


Find your weakest link

I’ve talked a little about the cost of free products and those promising to be easy and simple in previous posts. I’ve discussed the importance of understanding your specific needs to work out requirements for selecting the right 360 degree feedback tool. But if you already use a 360 degree feedback system, you may be wondering how well it does the job. If you’d like to take a look at how well your current 360 feedback system works, if it can be improved or if there are processes that are broken and need fixing, we’ve developed the Behave! framework to help you do just that.

Based on six key phases in the evaluation of a behavioural development programme, the Behave! framework can be used to review your current system and goals, identify areas where improvements can be made or help you determine a specification for a new behavioural development system.

There are six modules in the Behave! framework that take you through each of the major review phases you need to look at, to make sure you’re getting the best out of your behavioural development process. The framework isn’t intended to direct you towards a specific 360 degree feedback solution, but is designed to help you identify elements critical to your success and find any weak links that might reduce the effectiveness of the process.

Almost all systems, especially linear systems, depend for quality on the output of their weakest component, not their best. For example, a top of the range $50,000 audio system might fail to deliver the sparkling sound quality read about in reviews or heard in a shop, because of something as simple as a loose connection between the amplifier and the speakers. Or the sound quality may be poor because the system’s been set up in a garage, where the acoustics are terrible. These are typical examples of both how a tiny thing can make a huge difference and also of how sometimes no matter how perfectly something is designed there are elements outside of the system that can significantly effect its performance.

Behavioural development processes are systematic and work in just the same way – they give great or mediocre results based on the weakest part of the system and the environment in which they are used. To improve the quality of a behavioural development process each system component needs to be examined in turn and any weaknesses identified and rectified.

Just like the example of the audio system, failure points in a behavioural development system may not be big, expensive or obvious. Instead they’re probably small, inexpensive or subtle and consequently easily overlooked. Just like the audio system set up in the garage, outputs from a behavioural development system are dependent on the context and environment in which the system operates. These can have a significant effect on the quality of your 360 degree feedback system’s outcomes. Many companies are disappointed with results after buying a top of the range 360 feedback solution, not because the system is poor, but because its not appropriate to their business context.

The Behave! Framework consists of the following six modules:

  • Getting the preparation right
  • Measuring the right things
  • Asking the right questions
  • Obtaining the right answers
  • Giving the right feedback
  • Supporting the right development

The Behave! framework you can consider the contribution of the different system components, as well as internal and external factors impacting on the system, to identify any weaknesses and build on strengths. Using the Behave! framework allows you to identify and resolve issues to maximise the quality of your 360 feedback system outputs.

We believe everyone should get the best from their behavioural review process. Our Behave! framework is based on years of experience working with businesses and corporations of all sizes and in all industries. The Behave! analysis consists of a four step process:

  1. Online diagnostic
  2. Initial review
  3. Stakeholder workshop
  4. System report and process map

The online questionnaire takes you through the six essential steps in evaluating all the issues you need to consider for your behavioural development system. We then produce an initial diagnostic report that summarises the potential areas for development within the system that we review with you. This is followed by a workshop with the major stakeholders in the process and then a full report and process map is created.

If you just wish to gain some insights into your current system you might wish to just undertake the diagnostic and receive the summary report, without committing to the complete process.

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