Archives

Can free business software products and services really replace current products and services that businesses are paying for today? The answer is of course they can, and the number of such products is growing. If you are faced with “free” competition, you need to take a good hard look at your business and decide how you defend your right to […]

Free business software products and services. How much does free really cost? We live in an age where one company’s core value product or service is another company’s free give away. Free products and services as “enticers” or “add-ons” have been with us for many generations, particularly within the retail consumer market, but now they are becoming ubiquitous and in […]

Define Behaviour Why everyone infers who you are from your behaviour Why is important Why it affects performance – yours and others What can you do and what can you not do

Understand your company culture Ask the right questions Get the right answers Give the right feedback Provide the right support Measure the right things

Calls to get off the fence Common view of those staying on the fence Metaphors about fences dividing, blocking the view, containing, restricting Why staying on the fence is harder What staying on the fence is better The good and bad about knocking fences down Another metaphor about removing bits at time to get used to the view Why I’m […]

Transparency “polices” us more? Not naturally generous Joy of giving simple things …. can it lead to bigger things? Subtlety of difference between the joy of giving and the joy of being seen to be giving Privacy of action All in all ???

We were lucky enough to attend a splendid discussion group on the issue of Return on Expectation at a recent conference at the University of Middlesex earlier this month. The lead protagnostic was an ardent    

Yes it can increase sales… if you know how to to use the various Social Media platforms that are available to you. Twitter, Facebook, Linkedin, Blogs, Posts and on and on and on. We have a new marketing platform available to us that many have rushed into because some very clever Social Media experts have convinced us we should. So […]